How to set up your Google My Business page

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What is Google My Business?

It is a free and easy tool used by businesses and organisations to manage, verify and edit your business information, helping customers find you easily on Google search and Maps. It is the box at the top of a Google search results page one that has a bunch of business listings that you see before any other organic result and is accompanied by a Google Map. It is an excellent way to boost your local SEO ranking and businesses that are verified with Google My Business are considered more credible by consumers.

You can see information like where the customers are coming from and how many people phoned your business directly from the phone number displayed on local search results. You can also manage your Adwords campaign.

Additionally to this, you can download the Google My Business app to stay up to date on the go. Available for iOS and Android.

How to manage your business information

Here you can manage all the information that users see when they search for the products and services your business has on offer. You can, and should, have access to your business info such as your website, phone number, street address and hours of trade.

How you can interact with your customers using GMB

Your customers can leave a review about your business and you can respond to them. You can also post pictures of your business logo or other services you provide. Business that have photos that show what you do on their listings receive 35% more clicks to their websites than alternative business that do not have pictures.

Google My Business tips:

Make sure all your business information is consistent and correct across all citations (local listings). Eg. DON'T use, 1 Jones Street, Bundall, Qld 4217 in one listing and 1 Jones St, Bundall 4217, Qld in another listing. OR using the area code in one listing but not in another eg 07 123 4567 vs 123 4567. All your citations need to match exactly.

You can use Pleper.com to help find any local listings that you have and may have forgotten about to make sure your details and information are inline with each other, as well as any duplicate listings that should be deleted. There should only be one listing per service. Eg. one listing on Review Gold Coast, one listing on True Local etc. The smallest of variations can upset your local authority, pushing you back in the rankings.

Use your main service key word in your title.
Note: This is against Googles Terms of use, but the reality everyone does it.

You can choose more than one category you would like to rank for, keep this between 1-3. Check out what your competitors are ranking for and choose the same categories.

Once you are verified (see instructions below) you are able to upload photos amongst other cool things. Use relevant pictures and describe/name then accurately. You can upload as many pictures of your employees, office space and action and on the job shots as you like.

A cool new feature on GMB is POSTS. This is very much like creating a post on you Facebook news feed, only it's on your GMB page. This helps with client interaction and to keep everyone up to date with new blog posts, updated
business info, dates of closure (public holidays etc) and photos.

If you have moved address or changed contact information at any stage then go back through all your older listings and update all info.

Always list your phone number with your area code, this means that visitors who may not know the local area code are able to successfully get in contact with you.

To sign up for Google My Business follow these steps

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Source: Google

  • Go to google.com/business and click Start now at the top right corner of the page.

  • Sign in to your Google account. If you don't already have one you will need to set one up here

  • A map of your country will show on the page with a form on the left hand side.

  • Enter your business name in the first field. As you type, suggestions for possible matches will appear.

  • If you see your business, select it from the suggestions.

  • Complete the rest of the fields with your business information, then click Continue.

  • You may see a potential matching business suggested to you. If this is your business, click it. If it’s not your business, click Keep the information I entered.

  • You'll see the option to confirm that you're authorized to manage the business. If you are, check the box, then click Continue. If you aren’t authorized to manage the business, find the person in your organization who is, then continue signing up.

The next step is to verify your business

. This helps to make certain that your business information across Google is accurate. When a business is verified they are considered more reputable by consumers compared to others that aren't. Until you have completed your verification you will be unable to edit any of the business information that appears on Google, helping to protect you from any person pretending to represent your business. Once you have completed the verification process you will be sent a postcard from Google with a unique code. To get verified, follow the instructions below.

Source: Google

  • If you’ve continued to verification directly after signing up, you’ll see Mail in the top left corner of the page, over the map where your business is pinned.

  • If your business information is correct, click Mail. Make sure not to click Verify later below.

  • Enter the name of the person the verification postcard should be mailed to. (This is optional—you can leave it blank if you’d like.) We’ll send it to the address you provided for your business.

  • Click Send postcard.

  • Once you receive your verification postcard, return to google.com/business. Sign in and click 'Enter code' in the blue banner at the top of the screen. Then follow the instructions to enter the verification code from your postcard.

You may have signed up for Google My Business, then stopped before beginning the verification process. In that case:

  • Sign in at google.com/business. Your Google My Business dashboard will appear.

  • Find the red banner at the top of the page, and click the Verify now button to the right.

  • You’ll see Mail in the top left corner of the page, over the map where your business is pinned. Confirm that your business information is correct, then click Mail. Make sure not to click Verify later below.

  • Enter the name of the person the verification postcard should be mailed to. (This is optional—you can leave it blank if you’d like.) We’ll send it to the address you provided for your business.

  • Click Send postcard.

  • Once you receive your verification postcard, return to google.com/business. Sign in and click 'Enter code' in the blue banner at the top of the screen. Then follow the instructions to enter the verification code from your postcard.

Now that you're verified you are able to edit your business information, add photos (recommended) and respond to customer reviews. Please keep in mind your business information may take several weeks to appear across Google. Once the information has gone live go and check out your listings on search and Maps to see if you like the way it looks, add or edit any other info. It's also important to remember that organic search results vary for many different reasons and you may need ongoing SEO services to reach your desired rankings.

If you required further support setting up Google My Business or your SEO campaign contact Mebsites.com and we will assist you and arrange a free 30 minute consultation or organise a full website audit to help optimise your website.

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Search Engine Optimisation, Social Media Content Creator and manager for mebsites.com
Gold Coast, Queensland Website