Insider's Guide to ON Page SEO Factors

ON Page SEO factors is the website optimization strategies that you perform on the website to increase the affinity of search engines towards it. ON Page SEO is one of critical aspects of the concept of Search Engine Optimization. I’m certain that you must have heard about Meta title and Alt tag optimization when it comes to ON Page Optimizing a site. However, it is always important to be aware of where to start with the different ON Page factors and how to go about with it, this is where this ON Page SEO Checklist is going to come in handy.

1. Page Title

Page Titles are the keywords that are displayed on tab when you open a website. It is also the same as the ones that are displayed when on the SERPs when you perform a search.

  • Page Title is one of the most important ON Page SEO Factors. Search engines always give priority to short, crispy, and meaningful page titles. Therefore, make it a point to conjugate keywords wherever applicable and try to blend it in naturally without exceeding the character limit of 55-60.

  • It is always wise to use the keywords that match the theme of the page in the beginning of page title.

  • Try to create unique titles for each page in your website.

    2. Meta Description

    Even though Meta Descriptions are no longer used as a ranking signal by Google, it is still an important for enhancing the user experience. You can easily use descriptive Meta description with call to action elements to entice people to click on the links to your site from SERPs. Moreover, if the keywords that are used for organic search is present in the Meta description of your site, Google bolds it and thereby making it more noticeable. Try to create unique Meta descriptions for each page in your site without exceeding the character limit of 150.

    3. Website URLs

    As shown in the image above, it is always wise to have URLs with keywords that reflect the theme of the page.

  • Static URLs are always given preference over the dynamic versions (URLs with special characters and id’s or numbers) both by bots and humans. Therefore, make it a point to go for short SEO friendly URLs that sticks within the character limit of 115.

  • It is also important to make the page title compatible with the URLs (URLs should also reflect the website hierarchy).

    4. Content

  • Try to include the main keywords (compatible with page title and URL) within the first 100 words in the content. You also need to use the different heading tags H1 to H6 as necessary.
  • It is always wise to distribute the main keywords throughout your content naturally.

  • Always try to include lengthy, fresh and informative content.

  • It is good to include the important keyword in your page (also compatible with the page title and URL) in the H1 tag of your page.

    5. Images

    Google or any search engine cannot literally understand the images that you place on your website. It literally decodes it using the alt tags. Therefore, an image with no al tag is just a white space on your website for search engines.

  • Assign descriptive relevant keyword rich alt tag for all the images in your site.

  • Optimizing the size of images via compression is also an inevitable image optimization strategy that can contribute to better page load speed. Always stick to image compression strategies like lossless compression to optimize images in your site.

    6. Page Load Speed

    Page load speed is one of the major SERP ranking factors. Ideal website load speed is considered to be 3 to 4 seconds. Google and other search engines want webmasters to give priority to human visitors than robots. Page load speed gives first impression about your website to the visitors. Therefore, if your website takes forever to load, people are just going to bounce without even viewing the user friendly landing page with incredible offers. The bounce rate can directly affect your site’s performance in SERPs which in turn can lead to loss of leads and conversions.

    7. Mobile Responsiveness

    Mobile Responsiveness is not an immediate ON Page SEO Factor; however, it is something that you have to foresee it from the onset of structuring your website. When structuring the content and images, videos and other respective factors on a page, always consider the mobile responsive factor, which is so critical these days. If you are wise enough to take this factor into consideration, then it would be easy for you to set breakpoints that can effectively segment the page layout both in desktop and other mobile devices.

    8. Interlinking and navigation

  • It is always important to interlink relevant pages in your site. The home page in your website is bound to get more visits rather than the inner pages. Using a good interlinking architecture can help you to direct the users visiting a landing page to other relevant pages with ease.

  • Easy navigation is one of the other important factors that stand for user experience. Always maintain a simple site hierarchy and provide links to the main pages in your site on the home page menu.

  • It is wise to avoid using images and other graphics for navigation.

    9. 404 Page

    Use a custom designed 404 page to retain users when they encounter a broken link or page in your site. On such occasions, a custom designed 404 page with suggestions like” top visited page in your site” or pages respective to what users where searching for your site when they encountered a broken link can help to maintain user interest.

    10. Share buttons

    People of these days are not hesitant to share good content. You should always keep this aspect in mind and make it a point to include share buttons on your site, blog posts especially. Such a strategy can increase the exposure to your site and bring in more leads with time.
    Optimize the share buttons that you use.
    Position the share buttons appropriately so that the use can pick them quickly. For instance, a share button with the number of shares and likes on the top of a blog posts is certainly going to convince user to read it and share it thereafter.

    Stick to this search engine optimization checklist for optimizing your website in the best possible manner. These factors are never a constant since Google or other search engines can change it as it sees fit. Therefore, always keep an eye out for Google updates regarding these.

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    Senior Developer at Mebsites on the Gold Coast, Queensland, Australia. Mebsites is an acclaimed Magento and Custom Framework Web Software coding house.
    Gold Coast, Queensland, Australia Website