ON Page SEO factors is the website optimization strategies that you perform on the website to increase the affinity of search engines towards it. ON Page SEO is one of critical aspects of the concept of Search Engine Optimization. I’m certain that you must have heard about Meta title and Alt tag optimization when it comes to ON Page Optimizing a site. However, it is always important to be aware of where to start with the different ON Page factors and how to go about with it, this is where this ON Page SEO Checklist is going to come in handy.
1. Page Title
Page Titles are the keywords that are displayed on tab when you open a website. It is also the same as the ones that are displayed when on the SERPs when you perform a search.
2. Meta Description
Even though Meta Descriptions are no longer used as a ranking signal by Google, it is still an important for enhancing the user experience. You can easily use descriptive Meta description with call to action elements to entice people to click on the links to your site from SERPs. Moreover, if the keywords that are used for organic search is present in the Meta description of your site, Google bolds it and thereby making it more noticeable. Try to create unique Meta descriptions for each page in your site without exceeding the character limit of 150.
3. Website URLs
As shown in the image above, it is always wise to have URLs with keywords that reflect the theme of the page.
Google or any search engine cannot literally understand the images that you place on your website. It literally decodes it using the alt tags. Therefore, an image with no al tag is just a white space on your website for search engines.
6. Page Load Speed
Page load speed is one of the major SERP ranking factors. Ideal website load speed is considered to be 3 to 4 seconds. Google and other search engines want webmasters to give priority to human visitors than robots. Page load speed gives first impression about your website to the visitors. Therefore, if your website takes forever to load, people are just going to bounce without even viewing the user friendly landing page with incredible offers. The bounce rate can directly affect your site’s performance in SERPs which in turn can lead to loss of leads and conversions.
7. Mobile Responsiveness
Mobile Responsiveness is not an immediate ON Page SEO Factor; however, it is something that you have to foresee it from the onset of structuring your website. When structuring the content and images, videos and other respective factors on a page, always consider the mobile responsive factor, which is so critical these days. If you are wise enough to take this factor into consideration, then it would be easy for you to set breakpoints that can effectively segment the page layout both in desktop and other mobile devices.
8. Interlinking and navigation
9. 404 Page
Use a custom designed 404 page to retain users when they encounter a broken link or page in your site. On such occasions, a custom designed 404 page with suggestions like” top visited page in your site” or pages respective to what users where searching for your site when they encountered a broken link can help to maintain user interest.
10. Share buttons
People of these days are not hesitant to share good content. You should always keep this aspect in mind and make it a point to include share buttons on your site, blog posts especially. Such a strategy can increase the exposure to your site and bring in more leads with time.
Optimize the share buttons that you use.
Position the share buttons appropriately so that the use can pick them quickly. For instance, a share button with the number of shares and likes on the top of a blog posts is certainly going to convince user to read it and share it thereafter.
Stick to this search engine optimization checklist for optimizing your website in the best possible manner. These factors are never a constant since Google or other search engines can change it as it sees fit. Therefore, always keep an eye out for Google updates regarding these.