Tag: Search engine optimization
6 Posts

How Search Engine Optimisation and Social Media go hand in hand

Word count: 533 Reading Level: College Student Reading time: 2.01 Mins

At a first glance, SEO (Search Engine Optimisation) and Social Media are two completely different platforms, but having a strong base of followers on social media can greatly increase your SEO rankings with social media marketing.

SEO rankings

Continue Reading...

How Google is set to rank your website in 2017

Word count: 627 Reading Level: College Grad Reading time: 2.17 Mins

Everything related to Google, especially, pertinent optimisation metrics evolves continuously. Unless you keep a close eye on developments and advancements related to Search Engine rankings, you may find yourself going in circles. I have spent a lot of

Continue Reading...

Google's Penguin 4.0 search algorithm: Everything you need to know for 2017

Word count: 961 Reading Level: College Grad Reading time: 3.29 Mins

Google has been teetering back and forth with their algorithm updates for over a decade. Commencing from 2000, we have witnessed a number of algorithms rollouts in the name of Bourbons, Pandas, Pigeons and Penguins. With all the

Continue Reading...

Anatomy of Google's Local Search Algorithm

Word count: 559 Reading Level: College Student Reading time: 2.03 Mins

Geocentric Local SEO is really important, especially for brick-and-mortar businesses. Users conducting searches from mobiles tagging their search term “near me” have been on the rise in the past couple of years. This really stresses the importance of

Continue Reading...

Google prioritizes location based searches for mobile users with latest adword format update

Word count: 307 Reading Level: College Student Reading time: 1.12 Mins

Recently, Google announced the integration of location based searches with its latest update on mobile adwords formats. The prominent use of the phrases like ‘nearby’, ‘closest’ and’ near me’ in Google searches is something that prompted Google to

Continue Reading...