The inevitability of eCommerce-Social Media Integration: A meta study

Social Commerce is essentially being framed to be the next big thing. The introduction of eCommerce revolutionized people’s perspective of shopping and the internet. Over the past couple of years, Social Media turned out to be a proven platform that catalyzing the effectiveness of eCommerce websites. As per the reports (W. blankenship, 2016), about 40% of the people who have shared products in any of the social media platforms have ended up purchasing it. The pertinent stats gleaned over the last two years, should be convincing enough to integrate your eCommerce store to social media platforms. The study on the effectiveness of different social media platforms portrayed here will hopefully guide you in making an informed decision.


Facebook is quoted to be a godsend platform that has brought in a lion’s share of eCommerce revenue among the total respective revenue brought by all the social media platforms. Studies (W. blankenship, 2016) have revealed that about 40% of the people, who use Facebook, like a company page just to learn more about their future products. This is one of the reasons why it is imperative to integrate your social commerce with Facebook.


Snapchat is considered to be one of the key social media platforms that has an active user base. As a matter of fact, the social media platform has around 100 million active users and you don’t need another reason to include this platform in your global marketing strategy. Just go to any mall or public area and you will see 10-35+ year old with wrenched necks engaging in Snapchat.


Pinterest is considered to be a shopper’s paradise. The visually pleasing design and content makes it the right platform to allure people following the latest trends in any category like apparel, footwear, homeware, design etc. Additionally, Pinterest is responsible for 16% of all the social media revenue.


With 320 million users and counting, Twitter is the perfect micro-blogging platform that can do wonders for your eCommerce business. The social media platform is currently claiming 3.26 billion dollars in advertising revenue by the end of 2017. We love twitter because it can garner instant results. Additionally, you can connect with power influencers who can change your businesses financial outcome from one simple retweet.


LinkedIn is regarded to be the ultimate lead generation platform, with Facebook and Twitter closing in. The platform is ideal for performing a global marketing campaign as it has a user base of 414 million, spread across the globe. Generally it is considered a B2B platform, but I see know reason why this can't be corrupted for straight retail. This is especially possible with Microsoft likely buying in, at the time of writing this blog.


Instagram is considered to be one of the few social media platforms that can bring in quick results. Engagement over Instagram is usually quick, about 50% of which occurs in the first six hours of making a post. With newly added, call-to-action and targeted ads features, Instagram is an ideal platform for integrating your eCommerce store. For clothing their are few equals. Influencers are also very powerful on this medium.

Irrespective of the social media platform/s you decide to stick with, it is essential for you to perform an in-depth analysis of the given criteria to maintain an optimum user engagement, for better results. Remember as Mebsites founder, Aaron Whyte always says test and measure, test and measure.


Socialmediaexaminercom. (2016, no-date). 5 Ways to Use Snapchat for Business : Social Media Examiner. [Weblog]. Retrieved 15 June 2016, from

Whitney blankenship. (2016, 12 April 2016). What you need to know to keep up with the Social Commerce Boom - E-commerce Nation. [Weblog]. Retrieved 15 June 2016, from

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