This is exciting
Twitter is so easy to manage and make quick post re-post of keyword ladden material and backlinking (I'm not a fan of posting to twitter, but it is a real player). The fact that Google has announced a deal to make tweeks more searchable opens up new ways of increasing your businesses reach.
Twitter Relevance to the average business
Unless you are in fashion, Y Generation or something targeted to movers and shakers it didn't mean a whole lot. Things will change with this new deal though. If you post like manic now with keywords, links, backlinks you'll actually have a positive effect on your business and site ranking.
I find this a really exciting idea to exploit!
Maral AP (2015). Twitter and Google team up to make tweets’ search easier. [ONLINE] Available at: http://n4gm.com/2015/02/06/twitter-google-team-make-tweets-search-easier/. [Last Accessed 03/03/2015].