Quick and Easy Google My Business Optimisation [2018]

One of the most effective ways of increasing traffic to your local business website is to improve your CTR via local business rankings. Primarily optimising the local map ranking serp result or the map pack. One of our favorite optimization tips is to put some effort into your Google My Business posts. Make them attractive with a good offer, but also make your graphic inviting and illustrate how your business is better than others instantly. One way we like to do this is with badging. Create nice graphics that show your awards, guarantees or how many reviews you have. Link then link them to review pages or squeeze pages for conversion.

GMB Optimising

Local Business SEO Examples:

Award Badging

So called award or guarantee badging creates an instant trust factor other business without them. Giving you that edge to get the click through before other businesses.

Award Badging

Branding to enhance professionalism and credibility. You can also add offers to improve conversion. Word of warning, make sure you are marketing to your target customer. Having over the top graphics maybe be off putting if you are targeting a budget buyer.

Award Badging

Heavily branded and the award look of this post really pops off the page and has been very effective for this client. Click through from your Google My Business page will create great signals for Google. They will know that that you are the preferred option by users via the click and therefore your organic serp result will likely follow with an increase in ranking.

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