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Highland Park Search Engine Optimisation Specialists
The Holy Grail Of Web Marketing Is Said to Be To Rank By Organic Means. In practice this is very rarely the case. Most businesses who have an online presence are using some version of SEO technic to ‘game’ Google or Bings ranking systems. There are many techniques which are employed to gain a favourable organic search ranking. In general terms there are Whitehat Techiques and there are Blackhat Techniques (Note: There is also a sub set of Blackhat SEO which are illegal techniques, but they unlikely to apply for most legitmate businesses and are not something we practice). Depending on your goals and business risk profile Whitehat or Blackhat techniques would be recommended. We will illustrate the difference between the two on this page.
Note: We operate with full disclosure and always act in the best interests of our clients and their goals. Blackhat SEO is often misunderstood it does not mean ‘deception to clients’ it is just another type of marketing, which can be highly effective for its purpose.
Local Highland Park SEO Business
The vast majority of businesses are targeting their local market within a maximum of 100 kilometre radius. Google and other search engines recognise there is a distinct difference in local business owners goals. Therefore there are a host of techiques and tools we can employ to improve search results for local businesses. It is a highly detail orientated process requiring a lot of experience to execute efficentently. Some of the work we do to achieve this are; Website Performance to the target market, local citiations, Local Backlinking, Google App Stacking, Google Maps, Google My Business, Replication of details, Local keyword research, Extensive Locally based content, Video Ranking, Analytics, Call tracking, Detailed reporting, Social Media Signals, Pay Per Click Advertising, Click Through Rates and quality web coding.
Multi Business Location Search Engine Optmisation
Optimising SEO for a business for multiple locations is an extension of local business search in most cases. With the addition of multiple highly local content pages and Google My Business Mutli location entries we can have your business ranking in multiply location without being penalised for duplicate data or the expense of running many websites for each location.
National Search Optimising
There is a distinction between national bricks and mortar businesses and National eCommerce business SEO. For Bricks and Mortar businesses we expand on our multi location local business technique with advanced website coding to allow for more dynamic control of locations, automated geo tagging of services/products. Furthermore we tag a mix of national quality backlinks with high DA local citiations and backlinks for high value local searches. Lastly, we support the organic search with targeted PPC marketing to maximise brand awareness and ensure every search has the potential to be captilised on.
eCommerce Search Optimising
A Holistic approach is still needed for eCommerce Search ranking. Local Serps is for trust factors only. The bulk of the effort is put into, masses of relevent quality onpage content targeting high ROI search terms, Imagine and Video Search, Highly relevant backlinks, Strong Social Signals and Click through, Remarketing, Re-Targeting, PPC, Social Media Groups, Influencer Outreach, Product reviews, Highly details product descriptions, Strong Search Title tags, Abandon Carts, automated emailing, Payment Systems and most importantly website load times.
International Enterprise Business SEO
Along with traditional areas of search optimisation more estiblished brands have their biggest opportunities through Building Brand Awareness and improving customer engagement on page and through social media. Quality content is always key, however planned systems and methods of engagement is more critical and profitable overall. Artifical intelligence Systems / automated bots to supplyment first level personalised engagement and conversions are exciting new ways of optimising your business digitally online.
Voice Search SEO
Searches from mobile devices now exceed searches conducted on desktop computers and the trend is increasing. In Australia alone on average sixty percent or more of all local searches are from mobile devices (Google, 2016). Google also says these local mobile searches lead to some of the most profitable customer enquiries for local businesses. Furthermore, twenty five percent of those searches are voice searches! Few other SEO companies worldwide are even offering this service or unaware of the impact of being able to domainate 25% of all searches with little to no competition. Virtually, any business can benefit from being voice search optimised. To understand the impact not being optimised can have on your business just imagine, you are driving on your way to buy XYZ widget and you forget the directions. So you voice search the product from your phone while driving. Unfortuntely the place you had intended to go to is 3 pages back in the results. You see Bob and Janes XYZ widget store is the first result and in the direction you are going anyway. What do you do? You go to Bob and Janes Store and the non-voice optimised business is forgotten. This type of situation is playing out everyday, not to mention the use of voice search from ablity impaired users.
Local Voice Search Optimising Services
Achieving Measurable Marketing Results
Our Highland Park Digital Marketing Services
Keyword Research Services
What Is Keyword Research?
In part keyword research is using tools, such as;Google Keyword Planner, SEM Rush, LSI and Sumorush to find words and phrases that potential clients are using in search engines, youtube and social media to find things of interest which are relevent to your business website, services or products. Generally, basic keyword research is looking for the highest volume searches related to a clients business and then implementing them into the business owners website.
More advanced search engine optimising keyword research considers factors, such as; Competitiveness to rank, Conversion rate, Local Relevance, Social Trends, Relevance to product or service, return on investment, time to realise a return and expected return and historic data. Every business is a little different and we approach each website as such.
eCommerce Marketing Services
We break down eCommerce marketing into four categories for success.
Generating eCommerce Traffic
In eCommerce there is traffic, then there is quality traffic. The art and science of generating quality ‘buying’ users for your e-commerce website are detailed research for targeting the right segment, interest to buy your product. A good eComm marketing plan will look to create multiple sales funnels through a variety of mediums, such as; Social Media Management, Pay Per Click, Search, Influencer, Content Marketing, Video, Streaming, Outreach and Authority Sources.
When users are spending their money on your site they are brutal. Any little issues, such as; slowdowns, limited payment options, confusing product selection, untidy UI elements. If you fall short on any of these options you can be losing thousands of users before the checkout. We use specialised testing software to simulate user experience and we make refinements based on data, not guesses.
Getting the sale the first time around is great, but what is awesome is capturing the details of missed sales and potential future sales in an automated follow-up system. Between abandon carts and come back users you can be ignoring upwards of 40% of potential revenue by not having these systems in place.
Did you know most eCommerce websites have no automated followup system or Implement any type of Newsletter or regular automated offers back to the clients they already sold to once before? Previous purchasers like your product and would love to receive offers and regular information. Just think if 10% of your previous purchases bought 1 more item on a regular basis how that would change your bottom line?
Social Media Management Services
Social media platforms are now the next big search engine, with many users adopting them exclusively for search to find services and products. Therefore, with such a powerful tool to interact directly with your customers, it is extremely important for a business to have an active and engaging presence through regular social media marketing (SMM).
We approach social media the same way we approach everything we do and that is on the basis of ROI (Return On Investment). When a client invests in building their social media presence through paid advertising, followers will increase along with profits. Like all effective digital marketing should be, social media is about ROI based on KPIs4 (Key Performance Indicators). What social marketing is not about is posting off target images for the fact of posting, with little to no engagement from your followers. Each post should have a goal and target audience in mind. This should follow with quality analytics, lead capture and follow-up system.
Our Social Platform Marketing Services are aimed at growing your business, through engagement, brand awareness and driving traffic to sales funnels.
Develop Brand Awareness Through Direct Engagement (Followers / Comments):
Brands that actively engage with their target audience by publishing quality, relevant content through their social media pages win! It’s not just about growing your followers. We look to target users who are truly interested in your products and services. When you focus on genuine customers it’s not just about the numbers. After all, which is better 100,000 followers with 1% engagement or 10,000 followers with +50% engagement? We want to find the advocates so you can improve your bottom-line through; social sharing, word of mouth and direct engagement. Our social media marketing services will grow your followers by targeting the right people who interact, not by bloating your numbers with ghost accounts.
Build Relationships (Engagement):
Engagement builds trust. Trust earns ‘retained profit margin’ and longevity. We create automated and planned systems to promote engagement and a sense of community with your brand. We use quality content, personal engagement and opening teaser offers as trial closes on the road to selling your products and services.
Generating Qualified Web Traffic:
Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.
Let us create an execute campaigns specifically to produce sales, leads, information capture.
Social Media Page Setup Deal
Have you ever done a ‘police check’ on a company you were considering doing business with only to be completely put off by their social media pages? We have too. For a modest investment we can professionally setup all your social pages with quality branded artwork, calls to action, correct details, website links, galleries and cross integration.Order 10x Social Media Page Setup Deal for $199
Facebook Page Management
We will ensure your content is relevant and posted at the optimum time to be most effective. Furthermore, we can engage with your users via post comments and messenger services. Additionally, we will manage your brand’s reputation via vetting comments and reviews. Lastly, we will share your content across all your social platforms and include all the trending hashtags and influencers.
Facebook Group Management
WGroups are an awesome way to create special insider groups or interest audiences for your brand or products. Well managed groups can be an endless stream of qualified leads and advocates.
Trend riding is important across all social media platforms and it is essential on Twitter. One well-picked hashtag can leapfrog your twitter account from nowhere to star overnight. Additionally, we create and use lead capture pages, popups and forms to capture details for future marketing. Most importantly, we carry out quality control of your followers which helps to eliminate spam accounts while we target other new followers based on engagement and keyword use to grow your account organically.
Did you know video and .gifs on average receive less engagement in comparison to images 24:37? However, did you know that 96% of Instagram posts consist of images? The disparity between top image post interactions and low-performance images is so massive that the average interaction figure is actually skewed heavily in favour of images over video. What this means is that on average most businesses posting videos will get a lot more interactions over images on average. It is analysis like this which sets us apart from the usual social marketers who literally just post pretty images and include some generic hashtags.
Snapchat is huge and one of the fastest growing social mediums with insanely high engagement rates. We can help strategies and execute a Snapchat marketing campaign tailored for your business.
The Medium website is like a cross between Twitter and a blog. It has become extremely popular with micro-publishers and mobile users who enjoy consuming the smaller volume of content per post. Just like other social platforms it just needs attention and quality content and you can grow a quality stable audience for your business via the microblogging on this highly shareable social platform.
Youtube has become the second biggest search engine on the planet, with so much content being uploaded in one day it would take several lifetimes to watch it all. Much like Google search, Youtube content can be optimised to rank and produce real bankable profits. Additionally, a video is a great way to demonstrate your products or services and build trust with potential new customers.
Live streaming is a fantastic way to connect with your customer base. Live streams build trust with potential clients, demonstrate your knowledge and give you great content to share across other social media platforms. We work with clients to plan the best live streaming content, work behind the scenes and create the sales
Pay Per Click Advertising
Do you need leads now? Pay Per Click is a great way to acquire instant leads. No need to wait for organic SEO to kick in, PPC marketing is like turning on a tap of new enquiry, for highly qualified leads in the buy now mode. Paid search and social media marketing is a great additional revenue stream for any business and should be a staple in your ongoing marketing plan. Whether you are looking for a long term strategy for your bricks and mortar business, a dynamic and aggressive campaign for e-commerce store/brand or looking to take your online business to the next level we provide PPC from an evidence-based perspective. We do extensive keyword research, A/B testing, Lead Page and pop creation and analytics analysis to ensure you are always getting the best ROI possible.
- 1. Google/Bing Search
- 2. Youtube
- 3. Re-targeting
- 4. Social Media Marketing
- 5. Affliate Marketing
The rising tide lifts all boats, big and small. Much the same as this old saying, the better your backlinking profile the better your website ranking will be in Google.
This is where things get interesting, the difference between the amature search engine companies and the agencies who really know how search engine ranking works is backlinking! While on page technical setup and quality content are strong factors in ranking a website, backlinks are an extremely important factor when your website is rank is being calculated. So important it will be extremely difficult to move your website on to the first page for any competitive industry. While we do offer blackhat backlinking services such as PBNs, for most business websites quality whitehat SEO backlinking strategies are the best short and long term option for sustained growth. We work with our partner network of high authority sites and enfluencers to create and favour backlinks that matter. We re-enforce this with enhancing strong social media signals via targeted interesting and engaging quality content. However, this is a highly planned and structured process based on years of experience, the lastest SEO research and boots on the ground experience. We use a lot of backlinking technics to boost rankings and some of the more traditional methods we use are listed below.
Enfluencer Backlinking Services
Enfluencers went digital! Back in the day if Oprah Winfery mentioned your service overnight you would a worldwide success. In todays digital world of Bloggers and social media celebrities the same rules apply. Quality offers and content can create direct traffic click through and be a powerful backlink.
Authority backlinking services
Similar to enfluencers creating backlinks from authority sites in your niche will improve your website ranking. After competitor analysis and Keyword research we can select and create authority backlinks from the right type of websites to earn click through traffic and improve your websites SERPS ranking.
Private Blog Networks
Done very carefully and honestly PBNs can be a useful tool to safely improve your website ranking in Google. While Private Website networks aren’t a true whitehat SEO pro’s technique, they can be a SEO Greyhat strategy, they don’t need to be a complete blackhat underground trick either. You can expand your companies online footprint and improve your core website through legitimate PBNs.
We offer a range of blackhat backlinking under full disclosure (legal only). While we don’t recommend this service for most businesses there are some businesses which these techniques are practical. We do not however promote or action any type of spamming.
Google Drive Stacks
What better backlink can you have than one with googles domain on it? Google Drive Stacking is an interesting technique of creating content and platforms within Googles free online tools and backlinking them to your target site to boost its ranking profile. We create these complicated backlinking profiles when it will be benefical and matches your risk profile. They can be the difference between page #1 and invisiblity.
Press Release Services
People are communicating around the globe and social media has changed how they do it. This social change has led to pop culture phenomena and even political revolutions. All this has left business owners scrambling to find new ways to leverage social media to reach audiences and now, a familiar marketing tool — the press release — has gained a new purpose. Today, press release services are a vital tool in a successful digital marketing campaign to promote your company. Leverage our press release service resources to help investors, customers, potential employees and others learn more about your company.
Newspapers and Television networks used to be the gatekeepers to effective press releases. With the advent of new media (digital media) press releases have become a staple for digital marketing campaigns. Online marketers, such as mebsites.com Leverage press release automation to promote on and offline. Press releases can create a mass of quality backlinks improving your website ranking, but also improving your business authority to; investors, customers, influencers, potential employees and other brand partners.
Furthermore, press releases can enhance the rollout of a new product or service by; being picked up by an influencer, going viral, creating brand awareness through quality sources, providing concrete status above competitors, providing anchored evergreen content and being a permanent digital record for your brand online. We can either create the press release content for you or you can provide it. We will then submit the release through our distribution network. The content from the sources we publish through is quickly picked up by search engines due to their online authority, which creates a quick quality backlink. Additionally, the backlink will have the potential for real qualified web traffic.
Do You Have Something News Worthy?
- 1. New Product or service
- 2. Introduction to your business
- 3. Promotion or Event
- 4. Trade Show
- 5. Big new client sign up
- 6. Joint venture or new parnership
- 7. Senior staff member hire
- 8. Financial Results
- 9. Whitepapers or Interesting research
- 10. Award or Accolade
Influencer Marketing Outreach Services
We recongised that influencers can be as good or better than a number one ranking. While you can approach influencers directly, which is a slow process full of rejection having a stable of willing top influencers for many niches on tap is a much better option for businesses looking to market via social media influencers. We will discuss with you different influencer options we have in your niche and how they could be incorporated into your marketing stragies and what and how they would be prepared to assist. Influencers can provide product / service reviews, promotion, appearences, cross promotion or be online brand ambassadors for your business.
Content Marketing Highland Park Businesses
Yep, content is still king! Is having quality content still good enough? Honestly, not really. If you want your content and therefore your brand to be the best you need, not just quality content, but content mind blowingly better than other competitors in your space. The question is how do you define better content and that is were our evidence based approach really shines. Through detailed research and analysis we can define what better quality content is for your niche. Then with the help of our content writers, graphic artists, marketers and web designers we can create awesome pages which will rank and have clear calls to action to convert users.
Web Page Speed Optimization Service
If your website does not load in under 4 seconds you have a problem! Remember most users today are using mobile phones and sites will typically load even slower on a phone. Furthermore, Google will actively promote faster websites and penalise slower sites loading over 6 seconds. We have an extensive website and ecommerce optimising service, which in compasses server, hosting os and website optimising. Our senior system administrators and senior developers will optimse your hosting and website so you are achieving that elite loading speed. Services also include, minifying, error repair, performance coding, image compression, cdn services, cdn resources, google speed optimising practices.
Website onpage optimisation covers; Creating Calls to action, Branding, Performance, Sales funnel creation, Content Writting, advanced content SEO, such as; skyscrapers and silios, Plugins, Lead capture Popups, exit pops and redirects.
SEO Website Accessment
Ever as yourself
I know I have an issue, but I’m not sure what it is?
Ordering a comprehensive SEO / Marketing Web Audit can be a great start to fixing the process. We will illustrate everything that is wrong and missing, benchmark your site against your competitors, Conduct Basic Keyword research, Performance analysis, Backlink profile, Social Signals Profile and we will provide a detailed list of areas that you can make rapid improvement on and how to do it. From there you can hire us to complete the work, key tasks or do it yourself.
Guest Posting Services
Providing or posting content on high authority websites as a guest post is a great way to expand your market, earn click through traffic and create a quality backlink. Our services cover finding guest posting spots in your niche, using our current inventory of guest posting spots and of course writing content that will interest your target market and encompass your branding.
Monthly SEO Reports – Track Your Rankings
The reports we send out at the end of the month for our clients are awesome! Now you can get access to the same detailed reports for your business live. The reports give detailed analytics, competitor comparsion and tracking, Keyword rankings, Page Rankings and automated SEO Audits. Everything you need to have professional insight to run your online business Search Engine Optimising.
If we don’t have our reputations what do we have? Online a business or individuals reputation can be damaged in an instant and fester. Furthermore, sometimes malious activity can directly effect your SERPs ranking. Even just one negative review in; Google, Yellowpages, Truelocal, Yelp, Tripadviser can remove you from search engine results completely. Our reputation management includes, alert systems monitoring for negative posting, articles, reviews concerning your brand or name. If the worst has happened we will enact counter measures to remove, change, take legal action, investigate the source/reason or bury any negative listings/reviews.
On a more positive note, prevention and planning is always best. Creating review funnels, customer satisfaction surveys, processes and having suitable legal protection and all great means of stopping problems before they ever occur. The best news is creating these preventive measures is always a positive for your business in terms of; moral, customer statisfaction and of course search engine rankings and profits.
Every wondered how that competitor got so many reviews? Before you jump to accusing them of dishonest practices, perhaps they have just setup an effective review funnel to feed your customers directly to give you positive reviews where it counts. Asking customers to leave reviews is not enough. Additionally, not all review websites are created equal. So reviews and review websites will positively affect your search ranking 10x more than others. Furthermore, just like Googles search a lot of these review sites and how they are ranked is based on algorythms, which can mean over supplying one review site could be ineffective or worse become a negative and get your penalised.
Businesses need to make it easy and natural for customers to leave positive reviews for your business. This can include the creation of review accounts and platforms where you have more control over quality and mediation, Creating easy links and processes to direct customers at the right time to leave reviews, Automated followup systems to harvest reviews and deal with any negative issues before it becomes a potential problem.
Google Maps and Google My Business Listings
If you want to ranking locally or have an effective click through strategy you must have a correctly setup Google My Business Page and Google Maps listing. We will set these up correctly for you and make sure all your other local citations and sync’d in exact detail so you are not penalised or sandboxed by Google (Sandboxing=Your rank is held low on purpose by Google due to incorrect or poor information affecting your trust factors). We can also create multi location map listings and clean up existing my business listings which are currently hurting your trust factor when customers search for you. When an effective Google My Business SEO Listing nothing can be more effective than a local three pack listing and a couple organic listings all on page one! Furthermore, voice searches from mobile phones are heavily dependent upon GMB listings and data to give results. Therefore, if you setup is missing or poor you will be excluded everytime, meaning you are giving away 25% plus of the market to your competitors without even a fight.
When most businesses are fighting for backlinks it seems odd that other businesses actually need to remove backlinks doesn’t it? However, once your internet presense is large enough and you have your content publishing proceedures in place it becomes a game of quality maintenance. We will setup comprehensive monitoring and removal practices to keep your backlinking profile in top order, so your business will naturally keep its high ranking and reputation. This prevents malicous practices of keyword piggybacking, negative SEO backlinking and other ranking stealing SEO.
Advance Web Analytics
What gets measured gets actioned. I can’t tell you how many times I’ve had someone swear and declare something is happening or they are earning all their money from one source or method to then check website analytics and discover something completely different. Firstly every website should have some type of Analytics installed (Google Analytics is just fine). Then goals and other advanced monitoring and integration should all be setup. Data should then be analysised before any money is spent on new online marketing projects. You must know what type of ROI you are getting for you online marketing efforts and analyics are the corner stone. Our services cover advanced setup of web page analytics and analysis.
User Experience Metrics
Much like analytics user metrics are extremely important when considering investing in improvements and monitoring day to day operations. We can setup and identify KPIs for your user metrics. This is a highly customised field and we would recommend a consult if you are interested.
Click Through Rates
Whether you consider this spying or not, the fact is Google pays intense attention to the what, why and how users do online. For website owners the question becomes a chicken and egg situation, because for a website to rank you need have click through from search and time on page, but how do you get that without rank? This can be an especially painful process for small businesses which can langish pages back in the quagmire of non-page one status for months or even years even though they have everything else right. For SEO pros and web masters this means enhancing user click through rates or CTR can boost rankings dramatically. The techies will state that a bot can do the job of faking traffic, however Google is way ahead on this already and it won’t work or worse it can get you penalised. Where we come in as SEO professionals is we create sources and structure that enhancers the CTR signals that improve how Google sees your user behaviour and accordingly improves your ranking. We create the structures based on solid Search Engine research and CTR statistics. Then we monitor the improvements with comprehensive SEO reporting and Analytics.
Examples Of How To Improve Click Through Rates:
- Adding a dedicated thank you page or bounce page to redirect users to after they complete forms can reduce bounce rate figures dramatically.
- Removing Phone Numbers and Emails for Meta Titles and Descriptions can increase CTR.
- Adding onpage links to internal pages will improve on page and site time and surfing figures.
- Adding more content to pages will increase the onpage time.
- Creating sales funnels which follow through multiple pages.
- For high bounce rate campaigns we can create specific lead capture pages off your main domain.
- For information pages with high bounce rates we can move them onto other domains
Heat Map Metrics
Wouldn’t it be great to know exactly what your customers are doing when they visit your website? What order do they visit things, how do they behave with that new feature you just added? Heat Maps measure user behavior on your website. You will be able to get real insight to what is going on and base future improvements on real data and not guesses. These heat maps are nothing short of awesome on ecommerce businesses, sometimes the data they uncover is nothing short of absolutely profound.
Lead Pages and eMail Capture funnels
It was common practice to use your website as your only form of lead capture 5 years ago. Now, switched on digitised businesses utlitise highly customised lead pages to capture client details and sell products. Behind the scences they create structures sales funnels, which encompass automated emailing as the cornerstone of followup and sales materials. We will design and deploy these pages and systems for your business. The ROI on these processes is amazing, especially when combined with social PPC campaigns and webinairs.
Why use lead pages instead of your business website? The funny thing with social media and Google, they are fickle environments which seemingly change without notice or right of repuration. We have seen it before and been a victim, when what was perfectly fine to do for years is suddenly changed without notice and you find your domain is temporaily blocked or worse for what appears no reason. The real downside comes when you realise there really is no means to state your case or have the block/ban removed and yes that does include when it is a false ban. Therefore, lead pages are a fantastic way to protect your brand from having an oh no moment when you realise you have been completely removed and you have no way of undoing it…that is unless you know the Zuckerbergs personally.