Social Media Marketing For 2018
Ranking a small business and/or a local business website is a different game from state, national and international businesses. It requires a depth or local knowledge and research. Hyper local citations, backlinks, GEO-Tagging, Keyword research and location specific page build outs. We provide both the local search engine ranking knowledge and senior website development skills to execute on it. Since local ranking is normally for small business this makes it very efficient and fast to execute on small business SEO marketing strategies when using our services.
Social Media Management Services
Social media platforms are now the next big search engine, with many users adopting them exclusively for search to find services and products. Therefore, with such a powerful tool to interact directly with your customers, it is extremely important for a business to have an active and engaging presence through regular social media marketing (SMM).
We approach social media the same way we approach everything we do and that is on the basis of ROI (Return On Investment). When a client invests in building their social media presence through paid advertising, followers will increase along with profits. Like all effective digital marketing should be, social media is about ROI based on KPIs4 (Key Performance Indicators). What social marketing is not about is posting off target images for the fact of posting, with little to no engagement from your followers. Each post should have a goal and target audience in mind. This should follow with quality analytics, lead capture and follow-up system.
Our Social Platform Marketing Services are aimed at growing your business, through engagement, brand awareness and driving traffic to sales funnels.
Develop Brand Awareness Through Direct Engagement (Followers / Comments):
Brands that actively engage with their target audience by publishing quality, relevant content through their social media pages win! It’s not just about growing your followers. We look to target users who are truly interested in your products and services. When you focus on genuine customers it’s not just about the numbers. After all, which is better 100,000 followers with 1% engagement or 10,000 followers with +50% engagement? We want to find the advocates so you can improve your bottom-line through; social sharing, word of mouth and direct engagement. Our social media marketing services will grow your followers by targeting the right people who interact, not by bloating your numbers with ghost accounts.
Build Relationships (Engagement):
Engagement builds trust. Trust earns ‘retained profit margin’ and longevity. We create automated and planned systems to promote engagement and a sense of community with your brand. We use quality content, personal engagement and opening teaser offers as trial closes on the road to selling your products and services.
Generating Qualified Web Traffic:
Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.
Let us create an execute campaigns specifically to produce sales, leads, information capture.
Social Media Page Setup Deal
Have you ever done a ‘police check’ on a company you were considering doing business with only to be completely put off by their social media pages? We have too. For a modest investment we can professionally setup all your social pages with quality branded artwork, calls to action, correct details, website links, galleries and cross integration.
Order 25x Social Media Page Setup Deal for $499
Youtube has become the second biggest search engine on the planet, with so much content being uploaded in one day it would take several lifetimes to watch it all. Much like Google search, Youtube content can be optimised to rank and produce real bankable profits. Additionally, a video is a great way to demonstrate your products or services and build trust with potential new customers.
Live streaming is a fantastic way to connect with your customer base. Live streams build trust with potential clients, demonstrate your knowledge and give you great content to share across other social media platforms. We work with clients to plan the best live streaming content, work behind the scenes and create the sales
Pay Per Click Advertising
Do you need leads now? Pay Per Click is a great way to acquire instant leads. No need to wait for organic SEO to kick in, PPC marketing is like turning on a tap of new enquiry, for highly qualified leads in the buy now mode. Paid search and social media marketing is a great additional revenue stream for any business and should be a staple in your ongoing marketing plan. Whether you are looking for a long term strategy for your bricks and mortar business, a dynamic and aggressive campaign for e-commerce store/brand or looking to take your online business to the next level we provide PPC from an evidence-based perspective. We do extensive keyword research, A/B testing, Lead Page and pop creation and analytics analysis to ensure you are always getting the best ROI possible.
- 1. Google/Bing Search
- 2. Youtube
- 3. Re-targeting
- 4. Social Media Marketing
- 5. Affliate Marketing
Influencer Marketing Outreach Services
We recongised that influencers can be as good or better than a number one ranking. While you can approach influencers directly, which is a slow process full of rejection having a stable of willing top influencers for many niches on tap is a much better option for businesses looking to market via social media influencers. We will discuss with you different influencer options we have in your niche and how they could be incorporated into your marketing stragies and what and how they would be prepared to assist. Influencers can provide product / service reviews, promotion, appearences, cross promotion or be online brand ambassadors for your business.
Advanced Social Media Analytics
What gets measured gets actioned. I can’t tell you how many times I’ve had someone swear and declare something is happening or they are earning all their money from one source or method to then check website analytics and discover something completely different. Firstly every website should have some type of Analytics installed (Google Analytics is just fine). Then goals and other advanced monitoring and integration should all be setup. Data should then be analysised before any money is spent on new online marketing projects. You must know what type of ROI you are getting for you online marketing efforts and analyics are the corner stone. Our services cover advanced setup of web page analytics and analysis.
Local Business Citation Creation And Management
It is essential to have local Business Australian citations (directory and social media accounts) to rank in the local search results and most importantly in the local listing map pack. However, it is incredibly time consuming to do and has to be done in the right way to be effective. Further more some directories offer very little and some are even toxic to your websites ability to rank locally. We provide a comprehensive local SEO service to build out your social media and local citations. We can further optimise them to boost your rankings. Our you can go on our local business monthly subscription plan to be sure you are consistently ranking well locally.
Business Citation Creation 25 Listings
Business Citation Creation 50 Listings
Business Citation Creation 200 Listings
Social Media Account Creation 25 Profiles
Enquire Aboout Our Backlinking Services
Small Business SEO Video Ranking
There is now an additional local feature in Googles local search engine results. It is being called the small business local video pack and provides a great opportunity for local businesses to produce promotion and informational video and have it ranked specifically for the local video pack. Our testing shows even below average quality videos convert to enquires and sales in significant numbers. The added bonus of ranking the videos is you also can gain a city or national and sometimes international profile and some quality backlinks. We believe every small business should have at least one ranked video for every suburb and service they target.
Small Business Local Video Pack
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