Generation X could be the last
Generation X may be the last generation brought up on TV. Anyone with 5-18 year old kids knows they don't watch TV anymore. My kids even look at me like I am telling them to read a book or something when I say hey come and watch some TV. Arrg they say and they will sit next to me watching Youtube on their iPads...lol.
Does this change traditional marketing and dealing with big marketing companies you bet it does.
If your marketing to a younger market on TV they won't be there.
Millennials Find YouTube Content More Entertaining, Relatable Than TV: Study