Magento Bundling for profit

[Updated 19-Jul-2017]

Running a Magento eCommerce store is very similar to running a breaks and mortar store, in terms of loss leaders. In Magento’s core features is a very cool sales tool bundling.

The concept behind Bundling is to increase perceived value in the eyes of customers, create a sense

The kick in the butt you need as a business owner


The kick in the butt you need as a business owner

Dan Pena – The 50 Billion Dollar Man

This guy is pretty confronting and the language is pretty NSFW, but a very motivating slap in the face. A very long video interview with some nice lessons and a great

It’s the little things eCommerce – design series, part 1

It’s the little things in eCommerce design that can make the difference between profit and loss What we are talking about here are the finesing items on a website. The little things; Tag lines, click for more, buttons, sub headings, popups, tooltips, calls to action, checkout flow, upselling. These are the items that come under …

Protecting your brand equity with trade marking in Australia

We often hear about the importance of building a brand or brand equity. Business brand equity is a real thing, though somewhat difficult to quantify sometimes unless you’re Donald Trump. As a business owner you invest in logos, customer service, guarantees and product quality to build your brand equity over

Country codes for Magento table rates

Magento Country codes why are you so hard to find!! We put them in this blog post to stop the tears.

Two letter country codes

AF – Afghanistan
AL – Albania
DZ – Algeria
AS – American Samoa
AD – Andorra
AO – Angola
AI – Anguilla
AQ – Antarctica

How to configure table shipping rates in Magento

A how to guide for configuring table shipping rates in Magento

Table rates can easily bridge the gap between the native free shipping option or flat rate option in Magento. Table rates are fairly easy to configure if you know how. The hardest part is finding the damn option in

User centered Website design

This is a great video about simple door design and the concept behind the Norman Door. It does have a few ah ha moments that translate well to good website design. Something that we try to combine into our website developers here on the Gold Coast.

Is it you or